Dragon recruited snowboarders Jamie Lynn, Chris Roach, and a few others. Many years and many ride days later, Dragon has established itself as a leader in the snow goggle business.
More recently, Dragon’s innovative approach has lead to further market-leading developments, including the first-ever frameless snow goggle which launched in the winter of 2011. This goggle has revolutionized the snow market and is one of the most sought after styles at retail. Along with that, the latest Dragon sunglasses have showed design innovation and a unique styling like the JAM, Domo, and Viceroy. Rider-inspired design and feedback has always been key and one of the important philosophies of the brand in creating new products.
Through it all, Dragon has continued to be true to its roots. Original snow team rider Jamie Lynn, along with Dragon’s first surf team rider, Shane Dorian, remain on the team roster today. With top-tier product and athletes in mind, Dragon’s roster has grown to include some of the best surfers, snowboarders, moto riders, and wakeboarders in the world.