Demon started producing ski and snowboard equipment in way back in 1999, and have explosively grow since then, expanding to design and manufacture hundreds of products and protective gear for all disciplines of gravity sports. Their goal is to help KEEP YOU FROM AN EARLY GRAVE! Developing a variety of impact protection products that allow everyone from the casual holiday rider to the dedicated athlete the push themselves further whilst minimising the risks. Recently introducing the innovative D30 materials which offers the thinnest and most advanced protection against impacts by actively absorbing and dissipating energy when force is applied, dramatically reducing the damage done to the body!