ThirtyTwo was formedĀ by riders for riders. A major player in the snowboard boot game, they are constantly making innovations in technology, performance and comfort. With an amazingĀ rota of pro-riders that haveĀ direct communication into the development of all products, which results in designs specific to performance and core construction without any frivolous extras. Being part of a larger action sport footwear family (Etnies) allows 32 to have access to research and development of theĀ Sole Technology Institute a state of the artĀ facility that conducts biomechanical shoe research specific to skate and snow, keeping the brand at the forefront of the Snowboard scene. Innovations such as being the first brand to introduce intuition foam into a Snowboard boot, allows ThirtyTwo to make the world's most popular boot the ThirtyTwo Lashed, available at S2AS!