In the Future Everyone will Snowboard!
Established in 1995 by Pierre André Senizergues former pro skater and owner of Etnies Skate Shoes, ThirtyTwo was formed by riders for riders. A major player in the snowboard boot game, they are constantly making innovations in technology, performance and comfort.
One of the best things about 32 is their incredible team of Pro Riders which includes the likes of Scott Stevens, JP Walker and freeride extraordinaire Jeremy Jones. These snowboarders have direct communication into the development of all products, resulting in designs specific to performance and core construction without any frivolous extras.
Being part of a larger action sport footwear family (Etnies) allows 32 access to research and development of the Sole Technology Institute a state of the art facility that conducts biomechanical shoe research specific to skate and snow. Working on things like the “kinetic analysis of snowboard jump landings” and “tibial acceleration during snowboard jumping” means increased levels of comfort and support for everyone.