Inspired by creative spirit!
Born to chase what we are true to. It’s not that we want to... WE HAVE TO. Volcom have a vision that turns obstacles into opportunity, a creative courage to tempt the impossible... And embrace the strange.
Back in 1991, Richard Woolcott and Tucker Hall, set off on their annual snowboard trip and after riding four days of fresh powder, they awoke every morning with two new feet of snow. It was their first real experience riding powder and a new obsession was born!
Later that spring, the two came up with the idea of starting a riding company based around the three sports they enjoyed (snowboarding, skateboarding and surfing). Volcom was a family of people not willing to accept the suppression of the established ways. This was a time when snowboarding and skateboarding was still looked down upon.
From there Richard and Tucker travelled around the world on wild journeys with friends riding whatever they could. the business side of things was minimal. It was all about spirit and creativity. Since those wild beginnings, the Volcom Stone has spread slowly across the world. The company has matured as a commercial powerhouse in the industry but continues to run off the same philosophy it started with. The Volcom thinking now flows through its art, music, films, athletes and clothing.
Volcom, True To This!
